80+ Years of photography in the bloodline. 

Alastair is the 4th generation of photographer in his family and has inherited knowledge and gained practical experience from his great grandfather through his grandfather and uncle.  

Alastair’s grandfather always told him he wouldn’t be allowed to take over the family photography business in Kelso, Scotland as he wanted him to pursue his own career and make his own name for himself. He took his grandfather's advice to heart so he grew his passion in photography and went on to study this at university.

When graduating from Staffordshire University with First Class Honors in BA(Hons) Photography in 2017, Alastair moved back up to his hometown of Carlisle, Cumbria to set up his own photography business.

Each of the four generations has seen and adapted to a new form and evolution of photography. His Great Grandfather with glass slides and large format cameras and then onto his Grandfather leading the way with 35mm film. His uncle began making use of digital imagery, and indeed set up the first digital printing lab in Scotland. So where are we now in the bloodline of this passion for photography?

Alastair is taking on a new era with the use of drones.  

By using drones commercially, and having the correct knowledge and permissions to do so. Alastair has expanded into being a videographer as well as a photographer. This allows him to be more versatile in the projects he can undertake.  Throughout Alastair’s work he strives to use the mentality of ‘never Settle’ and continuously works to evolve and adapt to the ever changing industry that is photography.

Using this mentality Alastair took the decision to evolve from Alastair Herd Photography to HERD'S MEDIA as this rebrand allows the business to continue to grow and evolve. Starting with just Alastair on his own he now has an expandable team of 7 depending on the jobs. 

The company holds an OA (Operation Authorisation) that is required by the CAA and is also covered by the correct drone insurance and public liability. If you have any questions please feel free to get in contact by clicking on the link below.

Meet The Team

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Alastair Herd

Director, Drone Pilot, Photographer & Videographer

Alastair oversees all the project that are undertaken by HERD'S MEDIA. As the main photographer and videographer Alastair also applies these natural skills to the drone operations which produce stunning videos and photography.


Sophie McDougall

Cordinations Manager

Sophie helps organise all our projects and logistics to make sure all our projects run smoothly, but she doesn't stop there Sophie helps and supports the filming crews on site and make sure all tasks are complete.


Kara Ashurst

While still studying at University of Cumbria, Kara is also one of our photographers and 1st assistant to Alastair.
Kara is one of the new up and coming photographers in Cumbria.



As well as running his own business, Jon joins us on our larger projects, as an additional videographer as well as broadcast director for our livestreams


Ken Herd

Finance Director & Ground Crew

Along with being the second director in the company Ken is also one of the ground crew when required for drone work.


Catherine Herd

Ground Crew

Catherine is one of our ground crew for our drone operations and a runner for larger events.



Ground Crew

Sam is one of our ground crew for our drone operations and a runner for larger events.

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"I can fully rely on Alastair to produce a high quality and professional result whatever the medium; he will handle the whole project with limited involvement from myself until the finished product is ready for show/tell. 

He has expertise and first-rate knowledge in his field, has a great eye for detail, is passionate in his work so produces high quality results time after time.  Couple this with the fact that he is adaptable and flexible in his approach to getting the job done, I have no hesitation in recommending Alastair (and his team) for any photography and drone/video work whether big or small.  

Plus he is a genuinely nice guy to deal with!"

- Nina Oxley Group Marketing Manager at H&H Group